Industrial M&A Advisory · Great Lakes Region

Built to last.
Built to transition.

Guiding industrial manufacturing business owners through the most significant transaction of their lives — with the perspective of someone who has lived it.

$5M–$30M
Transaction Focus
6
Great Lakes States
30+
Years Industrial Experience
About
Bryan Howard
Founder & Managing Advisor

"I started on the manufacturing floor. I know what it means to build something with your hands — and what it means to let it go."

Bryan Howard founded Standing Stone Advisory Group after a career that took him from the manufacturing floor to the boardroom — and through every level of industrial business in between. As a quality engineer, sales professional, management consultant, and ultimately a business owner who led a successful turnaround and exit, Bryan brings a perspective that no spreadsheet can replicate.

Most M&A advisors have never run a shift, managed a quality system, or sat across the table from a buyer wondering if the people they hired would be taken care of. Bryan has. That firsthand experience is the foundation of everything Standing Stone Advisory does.

Standing Stone Advisory Group serves industrial manufacturing business owners across the Great Lakes region who are ready to exit, transition, or explore what their life's work is worth.

Early
Started on the manufacturing floor building windows at age 20. Developed a deep appreciation for the craft of making things.
2000s
Quality engineer → Quality manager at a Tier 1 automotive manufacturer. Built expertise in precision, process, and operational excellence.
2010s
Sales of custom design-build automation systems across food production, metals, plastics, and electronics — developing deep cross-industry commercial fluency.
Mid
Management consulting — partnered with CEOs and owners to identify gaps, improve operations, strategy, and culture.
2015
Led a full company turnaround — stabilized finances, rebuilt culture, defined a growth strategy, and assembled a high-performance team.
2018
Acquired the business. Grew revenue from $12M to $52M between 2016 and 2020.
2020
Successfully exited. Now applying that firsthand experience to help other owners navigate the same journey.
Why Standing Stone

The advisor who has
been in your seat

Operator credibility
Bryan has owned, operated, and sold a manufacturing business. He understands the floor, the financials, and the emotions involved. Sellers trust him because he's been there.
Strategic perspective
With a background spanning quality, sales, consulting, and executive leadership, we approach every transaction as a strategic event — not just a listing. We help position your business to attract the right buyers at the right price.
Targeted buyer development
Every business is different — and so is the right buyer. For each engagement we build a targeted list of strategic acquirers and PE-backed buyers specifically matched to your business's financial profile, industry, and the cultural values that matter to you. The goal isn't the most buyers. It's the right ones.
Legacy-focused
We understand that a business sale isn't just a financial transaction — it's about your employees, your customers, and your legacy. We find buyers who value what you've built, not just what it earns.
What We Do

Advisory services built for
industrial business owners

01
Sell-Side M&A Advisory
Full-service representation for owners ready to sell. We manage the entire process — valuation, positioning, confidential marketing, buyer qualification, negotiation, due diligence, and closing. Our goal is maximum value, right buyer, right terms.
02
Exit & Succession Planning
For owners who are 2–5 years from an exit, we help build the strategic roadmap that maximizes value before going to market. We identify gaps buyers will find, strengthen what makes your business attractive, and ensure you're ready when the time is right.
03
Buy-Side M&A Advisory
We help companies identify and acquire businesses that accelerate strategic growth. Whether you're pursuing geographic expansion, vertical integration, increased capacity, product line expansion, or access to target customers — we find the right acquisition target and guide you through the process.
Our Process

A disciplined process.
A personal experience.

01
Confidential Discovery
We begin with a confidential conversation — no obligation. We learn your business, your goals, and your timeline, and share an honest assessment of value and process.
02
Valuation & Positioning
We produce a comprehensive valuation and identify the positioning strategy that will attract the right buyers — strategic acquirers, private equity, or individual operators.
03
Targeted Marketing
We build a targeted list of strategic acquirers and PE-backed buyers matched specifically to your business — its financial profile, industry, and the cultural values that matter to you. We then conduct confidential outreach, protecting your employees, customers, and operations throughout.
04
Negotiation & Close
We manage offers, negotiate terms, navigate due diligence, and coordinate closing — ensuring the deal that closes reflects the value of what you've built.
Our Market

Great Lakes
industrial corridor

The Great Lakes region is the most concentrated industrial manufacturing market in North America — and it's undergoing a historic ownership transition as Baby Boomer founders approach retirement.

We focus exclusively on businesses in the $5M–$30M transaction range across the industrial sector, where operator experience matters most and generalist advisors fall short.

Wisconsin Illinois Michigan Ohio Indiana Minnesota
Contract Manufacturing
Welding, assembly, kitting & more
Metal Fabrication
Machining, stamping, casting, sheet metal & more
Automation & Equipment
Custom design-build, established OEMs & more
Packaging Manufacturing
Industrial and consumer packaging
Food Processing
Equipment and processing
Plastics & Composites
Injection molding, blow molding, extruding & more
Finishing
Grinding, wet coat, powder coat, plating & more
Electronics
PCBA, wire harness, panel build, box build & more
Contact

Ready to explore
what's next?

Every conversation is completely confidential. Whether you're ready to sell tomorrow or just starting to think about it, we're here to help you understand your options.

Advisor Bryan Howard
Firm Standing Stone Advisory Group
Region Great Lakes — Wisconsin & Beyond
Focus Industrial M&A · $5M–$30M Transactions